MEET OUR FOUNDER

Martijn Muller is the founder of Ape Five and a seasoned branding expert with over 25 years of experience. Based in Amsterdam, he started his career at JWT, a full-service advertising agency, where he gained a holistic view of branding and advertising. Martijn’s expertise spans various fields, making him a versatile generalist. His motto, “You can break a window with half a brick too,” reflects his pragmatic approach to problem-solving, while recognizing the importance of collaborating with specialists to complement his skills.

BACKGROUND AND VISION

Martijn transitioned from working under his own name to establishing Ape Five to better reflect his collaborative approach and philosophy on human behavior. The work was never a one-man job but always a team effort with other professionals.